DittoGroup
A new group identity that introduces the organisation while keeping a visible link to the company it grew out of.
In the field
The Challenge
As a newly established group, DittoGroup needed a clear and professional identity that introduced the new organisation while retaining a connection to the company it evolved from.
Our Solution
We created a distinctive logo and developed a blue, grey and white colour palette. The blue was drawn from the previous company’s identity, preserving familiarity and continuity, while grey and white gave the new brand a clean, modern character.
The identity was then applied across envelopes, file jackets, shirts and ID cards, creating a consistent brand system across every point of contact.
It also had to hold at billboard scale, where only one message survives. Each sheet is built the same way: a dark panel carrying the reversed mark, a headline panel, and a run of estate renders captioned by estate. The composition is recombined for each site; the system underneath it does not change.