Branding, media and technology
Wuse 2, Abuja
ScrollIdentities, packaging, print, campaigns, spaces and screens. Some of this is the finished article and some is from the middle of a project, which is usually the most honest view of how the work happens.
We work from the first brief to the final file, keeping the message clear as it moves through every layer of the brand, from positioning to production.
A brand is a decision about what a business stands for, made once and then applied everywhere. We do that work in the open: positioning, audience, naming and messaging first, then the logo, type, colour and layout system that carries it. Everything is written down and handed over, so the tenth application looks as considered as the first.
Most brands are explained by pictures long before anyone reads a word. We set the visual direction and then shoot to it: product and property photography, portraits, film and campaign artwork. We direct, art-direct and retouch, and we deliver the crops and cuts each channel actually needs instead of one file that gets squeezed into place afterwards.
A brand that only exists in a presentation is not finished. We design and build the places it lives: websites, landing pages, decks and social systems, plus the templates a team needs to keep publishing without breaking the rules. Everything is built to load quickly, work on a phone, and be handed over with the files and the notes to run it.
Positioning, audience, naming and messaging, agreed before any visual design begins. We interview, we look at the market, and we write it down, so the design decisions that follow have something to answer to.
Logos, typography, colour and the visual system around them. Designed as a kit of parts rather than a single mark: how it holds up in a square, over a dark photograph, printed on a receipt, and at sixteen pixels.
A clear visual direction for photography, illustration, motion and campaigns, so that everything a business publishes looks like it came from the same place rather than from five different suppliers.
Brochures, stationery, signage and packaging prepared for production. We work to the printer or fabricator specification, check the proofs, and stay with it until the delivery lands rather than disappearing after the handover.
Web, social and presentation systems designed to stay consistent across screens. Built with the templates and documentation your team needs to publish week after week without a designer in the room.
Practical rules and assets that help a team use the brand correctly: what goes where, what not to do, and where the files live. Written to be used by whoever picks it up first, not to sit in a drawer.
A structured start: we review the business, its audience and whatever brand exists today. What is working, what is confusing, and what the new work has to fix. We ask the questions nobody has asked recently.
Typically one to two weeksWe agree what the brand should stand for and say, in writing, before anyone opens a design file. You sign off on the message, rather than on a logo you then have to reverse-engineer a rationale for.
Typically one weekWe develop the creative direction and test it in real applications: packaging, a shopfront, a phone screen, a template. Two routes first, then one, then refinement until the details hold up close up.
Typically three to six weeksFinal assets, guidelines and launch support. You receive editable files, printer-ready artwork, licensed fonts and the notes a team needs to keep applying the brand correctly after we step back.
Typically one to two weeks
Six to ten weeks from the first workshop to final files, depending on how quickly decisions are made. Naming adds time. A single application, such as a brochure or a landing page, can be much faster.
A decision-maker, whatever material already exists (including the version you are unhappy with), and a few hours of your time in the first two weeks. We bring the questions and the structure.
You do. Final artwork, source files and the typefaces licensed for your use are handed over on completion, with notes on how to keep applying them.
Often, yes. A good share of our work is repair: tightening a logo, fixing a colour that never printed correctly, or writing the guidelines a brand never had. If a rebuild is the better spend, we will say so before you commit.
Yes. Most of the work runs remotely, with decisions taken in scheduled sessions rather than waiting for a meeting. We travel for shoots, launches and the moments where being in the room matters.
It depends on scope, and we will not pretend otherwise. Tell us what the business is and what you need; you get a written scope, a fixed fee and a schedule before any work begins.
Tell us what the business is and where the brand is getting in the way. We will come back with a route, a scope and a fee.